How many doctors are currently using smartphones? Here are some snippets from a recent story on Medical Marketing and Media:
- About 80% of all US physicians will be using smart phones by 2012, and not just for drug reference or clinical information... according to Manhattan Research survey.
- An explosion of new healthcare professional-facing apps - over 1,500 in Apple's app store alone - will expand mobile device usage to include patient care and administrative functions, according to Manhattan Research survey.
- A recent SDI survey found that iPhones were used most among docs using smart phones to access medical information.
- "Handheld devices are becoming more and more useful to physicians, partly because of the boom in physician-oriented apps and portable content," said Monique Levy, senior director of research at Manhattan Research.
- Creating smart phone apps for physicians makes a lot of sense, considering that docs have been using PDAs, with applications, for a long time, said Jeannette Kocsis, SVP, digital marketing, at Harte-Hanks Direct. The mobile-optimized web is also important, said Kocsis, particularly because updates are managed by the website host, as opposed to a physician having to update an application.
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