This is being republished from
http://www.medicalsmartphones.com/
How many doctors are currently using smartphones? Here
are some snippets from a
recent story on Medical Marketing and Media:
- About
80% of all US physicians will be using smart phones by 2012, and not
just for drug reference or clinical information... according to
Manhattan Research survey.
- An explosion of new healthcare professional-facing apps - over 1,500
in Apple's app store alone - will expand mobile device usage to include
patient care and administrative functions, according to Manhattan
Research survey.
- A recent SDI survey found that iPhones were used most among docs
using smart phones to access medical information.
- "Handheld devices are becoming more and more useful to physicians,
partly because of the boom in physician-oriented apps and portable
content," said Monique Levy, senior director of research at Manhattan
Research.
- Creating smart phone apps for physicians makes a lot of sense,
considering that docs have been using PDAs, with applications, for a
long time, said Jeannette Kocsis, SVP, digital marketing, at
Harte-Hanks Direct. The mobile-optimized web is also important, said
Kocsis, particularly because updates are managed by the website host, as
opposed to a physician having to update an application.
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