Here's a certified CME activity designed to teach physicians about the appropriate use of social media #SoMeCME

The phrase "social media" is poorly understood by health care professionals. There are many misconceptions and myths related to terms like Twitter, Facebook, etc. These social media tools can be used to improve medication adherence, but most health care professionals are not even using them for professional purposes.

I invite you to join me in this certified CME activity:

• Video Roundtable 3: Social Media to Improve Medication Adherence

Medication adherence remains a persistent and pertinent issue in health care. Nonadherence poses challenges to adequate control of the target condition and often leads to further unnecessary complications. Many of the latest practice management and communication technologies afford clinicians the opportunity improve patient medication adherence.

This online CME activity will accomplish the following:

1. Outline the appropriate ways of communicating with colleagues and with patients on social media websites
2. Describe how social media can be used to communicate with patients about the importance of medication adherence.