Friday, July 20, 2012

Sermo acquired by WorldOne

WorldOne, a global market research firm, has acquired Sermo. Here's a brief snippet from a press release:

This past year WorldOne successfully launched a new division, WorldOne Interactive, focused on leveraging emerging technologies and progressive social applications to connect and engage healthcare professionals globally. With the acquisition of Sermo and its leading discussion and crowdsourcing platform for physicians, WorldOne considerably expands its interactive and digital engagement capabilities. WorldOne already boasts a global network of 1.7 million healthcare professionals, including over 1 million verified physicians across 80 countries; adding Sermo’s membership will further increase reach, allow for unprecedented client list match rates, expand research opportunities, and serve as a catalyst for increased physician discussion, insights and collaboration.

“Sermo fits in perfectly with our strategy to extend our digital footprint across healthcare market research and enhance our growing portfolio of innovative engagement solutions,” said Peter Kirk, CEO of WorldOne. “Sermo has proven that sustaining an active, engaged community can result in higher interest in and response to market research as well as new promotional opportunities. Combining Sermo’s technology and social media expertise with WorldOne’s global scale enables us to rapidly accelerate our growth while offering the most enriching, collaborative online environment for physicians anywhere in the world.”

So, how will this change this at Sermo?

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