Author: Thuc Huynh, MD
Social Media in medicine has been steadily increasing. Twitter began in 2006 but it wasn't until 2009 that healthcare engaged in it truly. That was when the #hcsm twitter hashtag was created for all people interested in healthcare social media. Steadily, conferences added lectures pertaining to it in order to bring awareness to this new field. Conferences like HIMSS had a special social media booth where Dr. Kim has been a regular speaker. Even mainstream conferences like SXSW had tracks in healthcare social media.
Now, Mayo Clinic is launching their inaugural 2011 Social Media Residency. The residency will provide didactic lectures and hands-on experience to quickly implement social media strategies that work.
The program is limited to 80 participants and split in to 10 teams. Each team is led by a Chief Resident. Rotations in the residency include :
- Twitter Rotation
- Social Networking Rotation
- Video Rotation
- Blogging Rotation
- Case Studies, Brainstorming, and Mini Plans
The social networking rotation comprises topics in Facebook, LinkedIN, and other networks such as Yammer and Wiki platforms. I especially like the Video rotation which teaches you the basics of using Flip camcorders and video editing techniques to create your message. The Blogging Rotation guides a user from start to finish in creating a company blog as well as advanced techniques for creating content.
The Mayo Clinic 2011 Social Media Residency will be this October. Registration costs $845 with a discount if you are a part of the Social Health Network. For more information and to register, click here.
About the author:
Dr. Thuc Huynh is a physician and webpreneur. She is the founder of Scrubd.in, a medical mobile apps shopping site and MDSalaries.net, a website reporting physician salaries for every specialty. She is also chief operating officer of Scutwork.com, the leading website for residency program reviews. Her main interest lies around mobile health and web apps for medical education, patient empowerment, and medical technology. Dr Huynh graduated as chief resident and teacher of the year from her family medicine residency in Rapid City, SD. She received her M.D. at the Medical University of the Americas.
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