I can just imagine the conversation now:
Very productive, yes? At least your bag will be lighter if you're carrying an iPad instead of a tablet PC. If you're interested in "How the iPad could change healthcare marketing," then make sure to read this piece by Kerry Hilton, president and CEO of HC&B Healthcare Communications.
- Drug rep: Hi doctor! Can I spend a few minutes and go through my e-detailing piece with you?
- Doctor: Sure. Wait, is that an iPad? Can I see that thing? Forget the e-detailing. I want to try out your iPad.