Wednesday, July 8, 2009

Ethicon Endo-Surgery on YouTube

If you're into medical device marketing, you'll like this story. J&J's Ethicon Endo-Surgery is using YouTube as a direct-to-consumer (DTC) outreach strategy for its Realize adjustable gastric band. They're also launching the “Realize my Success” online clinical support tool for patients. Will the combination of YouTube marketing plus an online support tool help patients lose weight?

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