Saturday, May 30, 2009
Sermo vs. Ozmosis: Physician Social Networking
Sermo is a physician-only social networking community that has gained tremendous traction since it started. Ozmosis is another physician-only social networking community, but it hasn't seen the level of participation like Sermo. Why? I'm inclined to think that the main reasons is because Ozmosis doesn't really offer many incentives for physicians to join. If you don't have opportunities to make money, then why join or refer colleagues? Why spend time on the Internet when you could be doing other things, right?
The other difference between is anonymity. On Sermo, most physicians maintain anonymity and they post anything. You're identified by your username, and that's about it (you can choose to display your actual name on your profile if you'd like to, but few do that). On Ozmosis, most physicians display their actual name (because you have to manually change your name if you want to maintain). In my opinion, the user interface on Ozmosis needs some work.
Ozmosis has teamed with Veratect to offer real-time Public Health Alerts. The latest alert is this: New Jersey: State Officials Confirm 65 Cases of Influenza A (H1N1); "Concerns" Cause School Closures.