What's a KOLs (stands for key opinion leader)? They are generally physicians who are considered to be influential in their field of expertise. Some people may refer to them as "key thought leaders" in the world of pharma and market research.
USA Today has put up a list called "Most Influential Doctors"
Here's a quote: "Most Influential Doctors, an analysis by the medical information firm Qforma, lists thousands of physicians considered the "thought-leaders" in more than 300 U.S. metro areas. The list includes about 6,000 physicians in these four specialties:
- high cholesterol
So, do you think your doctor is on that list? How would you rate the quality if your physician? Remember, quality is not always equal to influential.