I'm going to start keeping a reading list of the books I hope to read in 2009. I had a really interesting phone conversation with a physician on the west coast this morning. As we started talking, our conversation drifted to the book titled, "What They Don't Teach You At Harvard Business School: Notes From A Street-Smart Executive." I haven't read it, but I'd really like to. Therefore, I'm adding it to my 2009 reading list and I'll probably get it from Amazon. Thanks to Sermo, I have some Amazon gift certificate credit that I need to use.
The author is Mark H. McCormack and ironically, he didn't actually attend HBS (Harvard Business School). Instead, he was a Yale-trained attorney. But was he qualified to write such a book? Absolutely! He is considered the Pioneer of Sports Marketing and he died in 2003. He was an entrepreneur with a lot of street smarts and we can all probably learn a lot from him.