Do you work out? Are you trying to build muscle? Do you drink energy drinks and protein shakes made of organic whey? Organic what? Organic whey or whey protein powder is often used to make protein shakes. You've probably seen them in health and fitness stores. They're those large containers that have words like "energy" or "build muscle" written all over them.
The protein shake is a staple among body builders and others who like to work out and build muscle. Since our muscles are primarily built of protein, we are what we eat, right? So, if you want to build stronger and bigger muscles, then you need to have enough digested protein in your diet. One easy ways it to take some energy protein powder, blend it with your favorite ingredients (like milk and fruit), and then have a nice smoothie snack that's full of protein.
These types of protein shakes have been very popular on the west coast and you'll see them all over at drink stands, malls, and small shops. They've gained popularity in other areas as well, but I don't think I've ever seen them with the same degree of ubiquity as in the west coast.