Does eMarketing Really Work?

According to a presentation given at the CBI's 8th Annual Forum on eMarketing, physician prescribers who are involved in online social networking communities write more prescriptions compared to physicians not involved in such communities. Is that fascinating or expected? eMarketing can also reach more demographics of patients, from those seeking advice, cancer treatment, or even a drug treatment center. Of the physicians using social networks, 68% are male and 32% are female. Sermo is currently the largest online physician-only community. Have you joined yet?