Wednesday, February 11, 2009

Reduced DTC spending in 2008

According to TNS Media Intelligence, DTC spending was down in 2008. Was that because of the changes in the economy or because pharma decided that DTC really doesn't really yield much ROI?

I think it's safe to think that DTC spending will continue to decline in 2009. In fact, almost all the budgets will probably get reduced this year unless companies have new drugs emerging from the pipeline.

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