Healthcare Experience Design Conference

Author: Thuc Huynh, MD

Many of us strongly believe that the healthcare system is broken. There are long waits, poor access to doctors, poor reimbursement and overall discontent with the current system. As a result, we’re experiencing increasing numbers of poor health. Obesity is increasing. Diabetes is increasing. Cardiac risk factors are increasing. We need an intervention.

Amy Cuerva, the founder of Mad*Pow have teamed up with Claricode to answer the call. They are launching the first annual Healthcare Experience Design Conference. Their mission is to “improve health through human-centered design and technology” by “bringing together the best and brightest to explore the toughest challenges, present new solutions, foster collaboration, and empower attendees to continue to push the envelope for the betterment of healthcare recipients and providers.”

Amy Cuerva founded Mad*Pow which is a design-experience consulting company. The company’s portfolio includes high rolling names such as Google, Aetna, Intuit, and even ESPN. Amy is a passionate believer that through research-driven design, anything can be great. She’s given talks at HIMSS, Word Healthcare Innovation & Technology Congress, IA Summit, and UPA International conference. The Healthcare Experience Design conference is a culmination of all of her experience and talent in the field.



There are four tracks over the course of the day :

• Patient Centered Design: Creating Experiences that Support, Inform, & Empower
• Designing for Care: Provider Interfaces and Care Environments
• Facilitating Engagement: Convenience, Sociality, & Fun
• New Models for Healthcare Delivery: Paradigm Shifts and Other Revelations

The list of speakers is impressive. However, there are a few speakers I’m really interested in :

• Nat Findlay, CEO of Hello Health [you may remember my interview with him and his product]
• Alex Fair, founder of FairCareMD, a PriceLine for Health Services
• And Jen S. McCabe, founder of IMoveYou, a trade & barter website for better health

I’ll be attending the conference this Monday, April 11 and will be covering it live on my site, ScrubdIN. For more information about the conference, please visit their home page here.

About the author:

Dr. Thuc Huynh is CEO of ScrubdIN, a startup company that aims to help health professionals choose their next medical app. Her main interest lies around how medicine can play a role with web 2.0 and social media. Dr. Huynh is currently Chief Resident at her Family Medicine Residency in Rapid City, SD and received her B.S. and M.D. at the Medical University of the Americas.