Friday, March 25, 2011

Mynd gets into the minds of consumers: A breakthrough in neuromarketing

Author: Brittany Chan

NeuroFocus has created the world’s first wireless EEG sensor headset, which allows market researchers to literally get inside your mind. Using medical technology, Mynd can track eye movements and other brain activity to aid in the development of brands, products, or advertisements. The headset is reportedly extremely lightweight and comfortable. Furthermore, brainwaves can be recorded and transmitted wirelessly to a Bluetooth device.

This technology can also be used to improve the lives of people with devastating neurological disabilities such as paralysis or stroke. Researchers are exploring the possible future uses of the headset in the medical setting.

As an MD/MBA student, I find this a very fascinating intersection between business and medicine.

Read the full article here.

About the author:

Brittany Chan is a second-year medical student at the Texas Tech University Health Sciences Center in Lubbock, Texas. She is also a candidate for an MBA in Health Organization Management from the Rawls College of Business at Texas Tech University. Originally from the Houston area, she graduated summa cum laude with degrees in psychology and general studies from Texas Tech University in 2009. In addition to blogging, Brittany enjoys reading, crafts, and spending time with family and friends.

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