Thursday, December 16, 2010

Here’s your chance to help this holiday season. Doctors Without Borders teams with Google for Social Good.

Author: Thuc Huynh, MD

This year, Google has really created an innovative Social Good campaign. Anyone who uses the Chrome Browser and downloads the Chrome for a Cause extension, will be able to help one of five charities.

Here’s how it works. Browse the internet using the Google Chrome browser with the extension installed. Open a new tab for every site you go to. That’s it.

The Chrome for a Cause extension cleverly tracks the amount of tabs you open and allows you to donate to one of five charities at the end of the day based on your usage.


The five charities are :

1. Doctors Without Borders
2. The Nature Conservancy
3. charity : water
4. Room to Read
5. Un Techo Para Mi Pais

How much do you need to browse to donate?

1. 10 tabs = 1 tree planted
2. 10 tabs = 1 book published and donated
3. 25 tabs = 1 vaccination treatment provided
4. 100 tabs = 1 square foot of shelter built
5. 200 tabs = 1 person's clean water for a year

At the end of the day, you can donate your tabs to the same charity or pick a new one each day. I hope you get into the holiday spirit and consider installing the extension and “tab it up” for charity.

Here is the link to the Chrome for a Cause extension:
http://www.google.com/chrome/intl/en/p/cause/#tnc

This was written by Thuc Huynh, MD.

Dr. Thuc Huynh is CEO of ScrubdIN, a startup company that aims to help health professionals choose their next medical app. Her main interest lies around how medicine can play a role with web 2.0 and social media. Dr. Huynh is currently Chief Resident at her Family Medicine Residency in Rapid City, SD and received her B.S. and M.D. at the Medical University of the Americas.

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