Wednesday, November 24, 2010

Which medical websites are physicians visiting?

What websites do physicians frequent? A company called comScore recently released some interesting data about professional medical websites. Here are some interesting stats from their report titled, "4 out of 5 U.S. Physicians Online Visited Health Care Professional Sites in Q1 2010":

% Reach of Physicians Online
Medscape.com 57.0%
NIH.gov 30.5%


Healthgrades.com 26.0%

Sermo.com 21.3%
NEJM.org 13.0%

I'm surprised they didn't list Wikipedia as an online website frequented by physicians. We know that many physicians are using Google to search for medical information and Wikipedia is often one of the top websites that appear on the search results.

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