Roche Social Media Principles

Roche has recently published their "Social Media Principles." Did you know that Roche also has a Social Media Advisory Board?

In short, they describe their principles in two different sections:

• 7 Rules for PERSONAL online activities Speaking “about” Roche
• 7 Rules for PROFESSIONAL online activities Speaking “on behalf of” Roche

Most of this reflects common sense (if you're familiar with social media). You can read the policies here:
http://www.roche.com/social_media_guidelines.pdf