Thursday, March 4, 2010

Driving Total Health with HIT and Health 2.0 at #HIMSS10 @tedeytan @htpotter

This morning at HIMSS10, I attended an educational session titled, "Driving Total Health with HIT and Health 2.0." Presenters included Dr. Ted Eytan (@tedeytan) and Holly Potter (@htpotter)

Here are some of the key points from this session:
  • Total Health at Kaiser Permanente focuses on disease prevention and patient empowerment.
  • KP HealthConnect and MyHealthManager is now a part of a comprehensive EHR.
  • The majority of MyHealthManager PHR users are very satisfied with their PHR experience
  • KP is leveraging YouTube to connect with consumers. 
  • They are experimenting with the balance to improve productivity while allowing employees to engage in social media.
  • Care is delivered socially and so care delivery should be social as well.
  • Patients want to be involved and empowered. 
  • Social media allows an organization to: protect and promote the brand, improve organic search results, create brand champions, and extend the impact of traditional media.
  • Responding to patient complaints on Facebook and other social media channels.
  • Develop a social media policy for your organization.
  • Key steps include: monitoring; responding; pitching; and participating.
  • Social media allows health professionals to create real relationships. However, are we erasing the line that separates the professional relationship from the personal relationship?
  • Social media can also improve employee-employee communication.
This was an excellent presentation and a great discussion around social media. I'm excited to see how other health organizations and physicians will leverage social media to improve patient communication and health care delivery.

Special thanks to HP for sponsoring me to blog about HIMSS10.

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