Top Pharma Product Sites in Terms of Percentage of Traffic Driven by DTC Television Ads:
"In today's multi-channel world, marketing initiatives must be designed to work together for optimal results," says Meredith Ressi, Vice President of Research at Manhattan Research. "While the television ad is critical to building awareness, for many patients, the Internet is a next stop for learning more before going on to speak to their physician about a product."Noticing a theme? How many of the products listed above deal with sexual health? I count six out of ten (some may argue that Gardasil is in a different category). I think we can be sure that we'll be seeing more ads on TV that focus on sexuality and sexual health. Just watch the Super Bowl and you'll see.