Sunday, May 17, 2009

How Do You Become a KOL?

What's a KOLs (stands for key opinion leader)? They are generally physicians who are considered to be influential in their field of expertise. Some people may refer to them as "key thought leaders" in the world of pharma and market research.

USA Today has put up a list called "Most Influential Doctors"

Here's a quote: "Most Influential Doctors, an analysis by the medical information firm Qforma, lists thousands of physicians considered the "thought-leaders" in more than 300 U.S. metro areas. The list includes about 6,000 physicians in these four specialties:
  1. hypertension
  2. high cholesterol
  3. asthma
  4. diabetes
Here's a disclaimer: Influence does not imply a measure of quality of care, nor does this list serve as an endorsement by USA TODAY or Qforma.

So, do you think your doctor is on that list? How would you rate the quality if your physician? Remember, quality is not always equal to influential.


  1. Some people may refer to them as "key though leaders" in the world of pharma and market research.........a typo there

  2. Thanks for pointing out that typo.


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