Wednesday, April 16, 2008

Medscape is now FINALLY copying Sermo


Medscape, perhaps the largest online resource for healthcare professionals, is finally copying Sermo with their "Physician Connect" physician-only online community. Medscape has had forums and other features to foster an online community, but uptake and usage has been very low. WebMD has really dominated the online healthcare space, so I'm surprised it's taken Medscape so long to come up with something like this. WebMD has been gobbling up other online professional resources like Medsite, eMedicine, and theHeart.org. These are all being placed under the "Medscape" umbrella of services.

I remember when Medscape was born. Most users at the time was using Netscape, so the name medscape really made sense. Now, hardly anyone uses Netscape to browse the web. Safari, Firefox, and Opera have taken over. Can we come up with some creative names based on these browsers? Medfari? Medfox? Medopera?

By the way, just like Sermo, Physician Connect requires physician validation.

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